Initially brand Acura was designed by Japanese company Honda as a premium direction for American market. Honda presented the Acura brand on the market of USA in 1986 trying to create an individual impressive division of own products. Japanese have considered namely USA to be the main direction. Acura is an upscale manufacturer that is famous for designing cars possessing outstanding levels of glamour, peculiarities and performance.

In 1986 a subsidiary of the concern «Honda Motors» in USA named «Acura Automobiles Division» was established. At the moment of brand release Japanese autos proved their reliability and fuel efficiency. New cars were strong competitors of American analogues and possessed some significant advantages. Japanese manufacturers managed to conquer American market and raise their models to the rank of prime and top range cars. Unusual name of brand also deserves some credit for gaining popularity of high quality cars. The brand maintained high quality, reasonable price and care of buyers.

In general, impression of trade mark Acura is favourable. Several months after the beginning of sales the third generation of luxury sedans Acura TL established leading positions in the sector of business class sedans. In 2005 the model was presented with very prestigious auto award called «The most welcome car». Brand has served its intended purpose and continues to fulfill it admirably and honorably. All that remains to rejoice over persistence, diligence and energy of Japanese producers who managed to change car market of USA and later market of the whole world despite the fact that it seemed to be impossible.

Acura ILX was included into the final list of candidates for award «The North American motor car and offroader of the year». In terms of competition expert jury chooses outstanding models among their class. For the news millennium Acura modified its model range. A new offroader named the MDX made its debut and characterized by plenty family-friendly peculiarities in particular a third-row sedan. RSX sport coupe became a nice substitute of the Integra and after that a completely new entry-level sport sedan named the TSX was released. Acura redesigned it in attractive medium-sized TL sedan. ILX is positioned as a model intended for young audience.

At the present time Acura`s marketing slogan is «Advance». Newly designed models possess Technology, Advance, Type-S, and SH-AWD trim levels. Advance and Technology variants are produced in accordance with innovative hi-tech technologies and equipped with such innovations as keyless start and a blind spot information system. Besides, Acura developed a «Mobility Program» that suggests cash reimbursement of the cost of adaptive equipment intended for disabled drivers.